A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.
Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?
The key to answering these questions, and many more, is big data. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.
In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.
KENNETH CUKIER is the Data Editor of the Economist and co-author of Big Data: A Revolution That Will Transform How We Live, Work, and Think. His writings on business and economics have appeared in Foreign Affairs, the New York Times, the Financial Times, and elsewhere.
"This brilliant book cuts through the mystery and the hype surrounding big data.
A must-read for anyone in business, information technology, public policy, intelligence, and medicine. And anyone else who is just plain curious about the future."
—John Seely Brown, former Chief Scientist, Xerox Corp., and head of Xerox Palo Alto Research Center
“The authors make clear that ‘big data’ is much more than a Silicon Valley buzzword… No other book offers such an accessible and balanced tour of the many benefits and downsides of our continuing infatuation with data.”
—Wall Street Journal
"Plenty of books extol the technical marvels of our information society, but this is an original analysis of the information itself—trillions of searches, calls, clicks, queries and purchases....A fascinating, enthusiastic view of the possibilities of vast computer correlations and the entrepreneurs who are taking advantage of them."
—STARRED Kirkus Reviews
"This book offers important insights and information"
"'big data' [is] one of the buzzwords of corporate executives, tech-savvy politicians, and worried civil libertarians. If you want to know what they’re all talking about, then Big Data is the book for you, a comprehensive and entertaining introduction to a very large topic....Mayer-Schönberger and Cukier offer up some sensible suggestions on how we can have the blessings of big data and our freedoms, too. Just as well; their lively book leaves no doubt that big data’s growth spurt is just beginning."