Surveys That Work: A Practical Guide for Designing and Running Better Surveys (Paperback)

Surveys That Work: A Practical Guide for Designing and Running Better Surveys Cover Image
By Caoline Jarrett, Steve Krug (Foreword by)
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Description


Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

Product Details
ISBN: 9781933820538
ISBN-10: 1933820535
Publisher: Rosenfeld Media
Publication Date: August 1st, 2021
Pages: 368
Language: English