Please join us on June 8th at 6:30 PM for An Evening with Emily Hund & Sara Peterson, in Conversation with Jo Piazza.
This promises to be a terrific discussion of the myriad ways we are influenced and often deceived by social media. Emily Hund and Sara Petersen, in conversation with Jo Piazza, have written books that examine the underbelly of the Influencers and our increasingly fractured and profit-driven communications environment. The people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
Emily Hund writes, speaks, and consults on topics related to social media, consumer culture, and technology and creative industries. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity. They appear to be just like us, except they aren’t. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are businesswomen. The most successful momfluencers offer content that differs very little from what we used to find in glossy women’s magazines like Glamour and Real Simple, only they’re churning it out daily and that content is their lives.
Sara Petersen, whose essays have appeared in the New York Times, Harper’s Bazaar, Glamour, Refinery29, and elsewhere, has written Momfluenced where she explores social media's carnival of illusions. On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we're all just a couple of clicks away from a better, more beautiful experience of motherhood.
The Influencer Industry: “A penetrating, well-considered look behind the polished scenes of the influencer industry.” —Kirkus
Mominfluenced:“A deep dive into the ever growing ‘momfluencer’ culture . . . With an investigative eye and a sense of humor, Petersen sheds needed light on a key part of the social media landscape.”